Jul 07 2007

Larry Ferlazzo

Tex-Mex “American Idol”

Posted at 1:03 am under viral marketing, web 2.0, writing

In yet another bizarre example of viral marketing, a restaurant allows you to pick a picture of a famous person (or upload your own photo), dress them up and pick a country song for them to sing. 

That’s not all, though.  You can then determine how an American Idol-like trio of judges (including a talking donkey) will judge the singer.  Using a text-to-speech feature, a student can write what the judge will say.  Then, the url can be emailed to a teacher, who can then post it on a website.

I don’t know how effective something like this is for advertising, but, as I’ve written before, it’s a great tool for English Language Learners.

I’ve posted the link on my Examples of Student Work page under Student Serenades.

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