Something called an Improv-A-Gram is a new viral marketing gimmick being used to advertise Tyson Chicken (don’t ask me what the connection is, though).
In it, you first pick an occasion to send your E-Card, then one of three improvisational actors, then an attitude, next a costume, and finally you can type in a message you want to send someone. You can then hear it spoken back to you before the E-Card is sent.
It’s as weird as it sounds.
But it’s another fun opportunity for English Language Learners to write something that they can hear spoken back to them, and then post the url on a blog or online journal.