Oct 20 2008
Fascinating Wall Street Journal Article For ESL/EFL Teachers
The Wall Street Journal has a fascinating article today titled Emerging Lessons: For Multinational Companies, Understanding The Needs Of Poorer Consumers Can Be Profitable And Socially Responsible.
It talks about how companies can best market to “low-literacy” consumers. The suggestions, based on research, seemed very reasonable. Many of them, it seemed to me, are things we can keep in mind in our own teaching — both in our methodology in the classroom and in topics and strategies we can teach to help our students operate more effectively in the world.
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