Larry Ferlazzo’s Websites of the Day…

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“Facial Coding For Super Bowl Ads”

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CNN ran this video today discussing the use of “facial coding for Super Bowl Ads.” It’s a process advertising agencies use to determine emotional responses to commercials.

Each year after the Super Bowl I have my IB Theory of Knowledge students watch an analyze the Super Bowl ads (see The Best Sites Where ELL’s Can Learn About The Super Bowl) for their use of fallacies and what TOK calls the Ways of Knowing. This video is a good addition.

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Author: Larry Ferlazzo

I'm a high school teacher in Sacramento, CA.

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