Giving Parents the Runaround on School Turnarounds is the title of the press release from the respected Great Lakes Center announcing a review of a recent report on marketing unwise “school turnaround strategies.”

Here’s an excerpt from the press release:

Federal school “turnaround” strategies that call for firing teachers, replacing managers, or closing or converting public schools into charters are often met with resistance and anger among the parents whose children attend those schools. A recent study released by Public Agenda which focuses on how to market the concept of turnaround strategies fails to address the substantive concerns of resistant parents nor questions the soundness of these strategies as a way to improve schools, according to a new Think Twice review.

The report, What’s Trust Got to Do With It? A Communications and Engagement Guide for School Leaders Tackling the Problem of Persistently Failing Schools, was reviewed for the Think Twice think tank review project by William J. Mathis, an education researcher and former school superintendent who has studied school turnaround strategies.

You can read the full review here.