I spend a lot of time working with my IB Theory of Knowledge students on the importance of illustrating each point they make, both in essays and in presentations, with stories. In fact, many highlight that fact in their end-of-year class evaluations as one of the most important things they have learned. You can see many of the resources I use to back-up my hammering on that concept at The Best Digital (& Non-Digital) Storytelling Resources (especially in the bottom-half).
Adam Grant shared an article this morning on Twitter that is a nice addition to that collection. It’s titled People Remember What You Say When You Paint a Picture.
Here’s an excerpt: