When I was a community organizer, we frequently said that it would take between ten-and-fifteen percent of people in a neighborhood or city to make-up the critical mass needed for transformational social change. At the same time, however, Saul Alinsky said that it would only take two percent, as long as it was the right two percent (see New Study Says Ten Percent Of Committed Believers Is The “Tipping Point” — I’m Not Convinced).
A study released today says something different:
You can read more about it at Science Daily (Tipping point for large-scale social change) and at The Atlantic (The Tipping Point When Minority Views Take Over). By the way, The Atlantic article also discusses the research where we got the ten/fifteen percent figure.
Apart from society change, it does make sense to me that 25% would could, for example, on a school faculty.
I’m adding this info to The Best Posts & Articles On Building Influence & Creating Change.