Pitch perfect: Strategic language use maximizes the chances of influencing an audience is a piece from Eureka Alert that summarizes research analyzing successful business “pitches.”
It’s worth reading the entire summary, but here are the four key points:
1) Let the audience complete the picture of the future
2) Present the imagined future as a reality
3) Be explicit about the current situation
4) Support your idea with data
I’m adding this info to The Best Sources Of Advice For Making Good Presentations.