Ed Tech Life posted about this newest viral marketing effort — send a talking Ecard from the Transformers (of movie and comic book fame).

Users answer a few questions (a couple might be confusing to people not familiar with the Transformers) and then an audio message incorporating those answers will personalize the email you are sending.

This link joins many, many other viral marketing gimmicks that are useful to English Language Learners on my Examples of Student Work page.