Admongo is a brand new online game begun from the U.S. government to help students understand the hidden messages of advertising.

According to The New York Times, the game:

seeks to educate children in grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.

I’m adding it to The Best Sites To Learn About Advertising.