The online publication Quartz just published a piece about an amazing new interactive ad campaign that encourages people to repeat phrases as part of an online video story.

Fine, you might be thinking, so what’s the big deal?

Well, the recorded phrases then go into a VoiceBank that supplies audio for people who must use a device to communicate.

Can you think of many other things that could be more motivating to an English Language Learner to try to get as close to perfect pronunciation as that?

All you have to do is go to the Voice of Goldivox and follow the story along. The phrases are short and very accessible. I wouldn’t use it with Beginners, but would think Intermediates and Advanced could do it with a little practice.

Here’s a sample video, though you have to to the Goldivox link to watch it all and record:

I don’t know how long this campaign will last but, because it’s so cool, I’m adding it to The Best Websites For Learning English Pronunciation.