I’ve previously written about Dan Ariely’s concept, “The IKEA Effect” – basically, we are more invested in something if we feel we contributed to creating it.

You can read those posts here:

Quote Of The Day: The Value Of Employees (& Students) Feeling “Ownership”

The Value Of Student “Ownership”

Here’s a brand-new video of Ariely summarizing his research:

I’m adding this info to Best Posts On “Motivating” Students.