Perhaps I’m clueless, but I’ve never heard of KIND bars, which are apparently very popular and are produced by a company owned by immigrants.

They’ve created this ad (you can read more about it at the NBC News story, In video ad, KIND Snacks founder tackles plight of border with ‘kindness’).

I think it creates an interesting dynamic that students could write about – the difference between being “nice” and “kind.”

You might also be interested in Video: Entire “Uncut” 84 Lumber “Journey” Super Bowl Commercial (That Will Be Shown In Many ELL Classes Tomorrow).