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Pitch perfect: Strategic language use maximizes the chances of influencing an audience is a piece from Eureka Alert that summarizes research analyzing successful business “pitches.”

It’s worth reading the entire summary, but here are the four key points:

1) Let the audience complete the picture of the future

2) Present the imagined future as a reality

3) Be explicit about the current situation

4) Support your idea with data

I’m adding this info to The Best Sources Of Advice For Making Good Presentations.